Bruce has been a director for quite a few years now… But he is our youngest at heart! Bruce worked on Volkswagen, Shell, Dunlop, as well as many local South African brands. He wrote ads for everything from fossil fuels to fashion. David Ogilvy once told him that his art direction was so bad he should be hospitalised.
Somehow he still managed to win a few awards including a Loerie Grand Prix, appeared in D&AD twice, and won a Gold and a Bronze Lion in Cannes. Before Cab he was a Creative Director on the boards of Ogilvy & Mather Cape Town as well as the South African Holding Group.
In 2000 Bruce appeared on the Saatchi’s New Directors Showcase in Cannes and in 2003 he finally started Cab films with his friend and Producer Charles Gallacher. Since then Bruce shot commercials for the likes of Coca-Cola, Vodacom, Smirnoff, Telkom and Toyota just to name a few. His reel tells the rest of the story.