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Reuben left school to get his design portfolio together, enrolling in design school with aspirations of becoming an illustrator. He earned a degree in Graphic Design, with an emphasis on photography, which he applied to a number of pursuits – including architectural renderer and record label president – before settling into his career as a director.

Sutherland has since made waves internationally in the spot and music video arenas. His eye-popping projects include spots for Orange, Playstation, T-Mobile, Ikea, Coke, Eurostar/Da Vinci Code amongst others… His video for Phoenix Foundation’s was inspired by the work of Cecil B. Demille, “Hitchcock” garnered the ‘Best Music Video’ Award at The Ottawa Animation Festival, as well as an inclusion in the D&AD 2006 book for great creativity for a Music Video.

Sutherland quickly followed “Hitchcock” with an acclaimed clip for The Doves. Recent projects include Smirnoff for JWT as well as a new Adidas job. Reuben is CAB’s new great addition courtesy of Joyrider Films London with whom he is mainly affiliated.

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